MALAGA aims to strengthen its position in the markets of North America, Latin America and the Middle East.

With the next direct connection between Malaga and New York scheduled for May 31 of this year, more connections are already being sought between the Costa del Sol and the US east coast.

The objective is to continue attracting the American market with the next destination of the Miami Malaga airport.

“Miami and Houston are now our new targets in this strategy to improve air connectivity in North America,” said the Board’s Minister of Tourism, Arturo Bernal.

And Malaga, more than Houston, is focusing more on Miami since it is not only the main hub of the southeastern United States, but also the southernmost point of the country and the main connection with countries like Colombia and Venezuela.

There are reportedly initially “several airlines interested” in providing this service, including United Airlines, the same airline that will operate the direct link to New York, as well as American Airlines.

While little by little the flight to Miami is taking shape, negotiations are also underway with Qatar Airways and Saudia Airways -the companies that operate the connections to Doha and Riyadh, respectively- to extend the connection throughout the year.

With these ongoing negotiations, Malaga continues to underpin its intention to reinforce its position in tourism under the premise of higher quality, more nights per visitor and higher average spending, with the hope of seeing new destinations advertised on airport screens sooner than late .

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By yjawq

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