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Of: patricia huber

The retail giant Rewe and the loyalty program Payback want to extend their cooperation for another two years. After that, it should be over.

Cologne – The trade and tourism group At the end of 2024, Rewe will end its cooperation with the Payback customer loyalty program. A Rewe spokeswoman announced on Monday that the retail giant and the loyalty program had extended their cooperation for another two years. After that, however, the group will “go their own way and/or go their own way.” previously had the food newspaper informed about it.

Rewe separates from Payback: supermarket plans its own loyalty program

Rewe has been collaborating with the widespread point collection system in the supermarket business since 2014, and the discount store Penny, which belongs to the Rewe Group, joined it in 2018. The trade group with its millions of customers is one of the most important partners for Payback, emphasized the gastronomic newspaper.

According to information from dpa, Rewe wants to establish its own customer loyalty program after the end of the cooperation with Payback. The retail group would thus have much more direct access to customer data and greater options for customizing its offerings than before.

Payback: in December, Rewe still denied the separation

The first rumors about a split between Payback-Rewe were already circulating in December. Even then, customers were disappointed in the plans; many are huge Payback fans. Even now, Rewe’s customers are not very enthusiastic about the news. “I doubt as many customers will join the Rewe loyalty program as have used Payback in the past. I have at least little desire for another card,” writes one Facebook user. Another user sees it similarly, finding it “pretty stupid for the consumer.”

The reassuring words came from the social media team in December. “We have been working successfully with Payback for many years and we have no plans to change anything,” he said. But the tide seems to have changed now. (dpa)

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