For some time Netflix has talked about plans to limit password sharing, but that’s about to become a reality as the company says it has tested a new feature that will put an end to the practice.

Users can currently share passwords as part of their package, but that’s about to change and soon, with the pricing structure set to change, meaning many of those who enjoyed free programming will now have to pay.

But it’s understood that paid sharing will cost less than taking out your own subscription, making it an affordable option. The company expects some backlash to the change, but believes many more will eventually sign up given the expected low cost of sharing.

Also in the offing is an ad-supported plan that is cheaper.

As of Monday, January 23, the company has yet to confirm when the change will be implemented. He has said that sharing has reached astronomical proportions: “Today’s widespread account sharing (more than 100 million households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.”

The feature that Netflix has been testing can also monitor which device accounts are being used. They said: “We’ve been hard at work creating additional new features that enhance the Netflix experience, including the ability for members to review which devices are using their account and transfer a profile to a new account.

“As we roll out paid sharing, members in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with.

“We believe the pattern will be similar to what we have seen in Latin America, with engagement growing over time as we continue to provide great programming and borrowers sign up for their own accounts.”

With Netflix confirming that it has tested a new feature to stop share passwordthe end of the practice is believed to be very near.


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By yjawq

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