At Audi, some popular models will be phased out in 2023. The automaker will no longer produce successors to these cars. With the R8, however, an electric car follows.
In the year Audi needs success in 2023What echo24.de has reported. Some of the measures taken by the VW group are seen by experts as further pressure on the subsidiary and especially on boss Markus Duesmann and sales manager Hildegard Wortmann. Many well-known Audi models are not part of the group’s future, because their production will be discontinued.
Duesmann had already announced in February 2022 that it would greatly reduce production. the motto for Audi back then: making more money with luxury cars and phasing out smaller models. He also mentioned two specific models for the “Handelsblatt”: “Specifically, we have decided not to make the A1 anymore, and there will be no successor model to the Q2 either.”
Audi’s luxury strategy under criticism
The fact that the luxury strategy could become a problem for Audi in the wake of last year’s low sales figures is also part of the reality of the current tense situation in the automotive industry. For Jürgen Pieper, an analyst at Bankhaus Metzler, the group is “the big one in a five-year perspective Loser among the three German premium manufacturers“. Therefore, Mercedes and BMW are in a better position.
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But for which Audi models is this the end? As the magazine “Focus online” writes, discontinued models in the automotive industry are basically nothing unusual. According to the report, “in the course of the switch to the new driving platforms”, a particularly large number of models are disappearing from the scene forever.
Out for the Audi TT in 2023: no direct successor planned
One Audi model that fans of the Ingolstadt car brand will definitely miss on the streets is the Audi TT. As reported by the portal motor1.com, among others, it will end in 2023 after 25 years. Going to “no immediate successor” give. The automaker should probably plan a bang for the TT model.
According to the portal, an iconic Audi TT RS Coupé special model, limited to 100 examples throughout Europe, aims to “celebrate the quarter-century success story of the Audi TT Coupé with its market launch.”
The Audi R8 is also being phased out – an electric car is being planned.
The end also comes for the already mentioned Audi A1 and Q8 models. With the A1, the reasons are also to be found in the sales figures. As reported in the automobile magazine “Auto Motor Sport”, “a six-figure annual number of units was hardly ever reached.” It is also over for the second quarter. The Audi boss made it clear in the February 2022 “Handelsblatt” that the Q2 will have no successor.
And the Audi R8 will also disappear, as we now know it, from the production area of the Ingolstadt group. The end of 2023 should finally be over for the supercar. According to the British motoring magazine “Autocar”, an electric model is planned as a successor.